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Pricing and Revenue Optimization by Robert Phillips

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Published by Stanford Business Books .
Written in English

Subjects:

  • Budgeting & financial management,
  • Microeconomics,
  • Revenue management,
  • Corporate Finance,
  • Business & Economics,
  • Business / Economics / Finance,
  • Business/Economics,
  • Business & Economics / Corporate Finance,
  • Operations Research,
  • Pricing

Book details:

The Physical Object
FormatHardcover
Number of Pages368
ID Numbers
Open LibraryOL7929721M
ISBN 100804746982
ISBN 109780804746984

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"Pricing and Revenue Optimization is a much needed text in the quantitative field of yield management and dynamic pricing to improve business decisions. It is one of many increasingly important topics that have grown out of the disciplines . Pricing and Revenue Optimization - Phillips, Robert. TY - BOOK TI - Pricing and Revenue Optimization AU - Phillips, Robert SP - CY - Stanford PB - Stanford University Press PY - UR - Teaching Pricing and Revenue Optimization Robert Phillips Nomis Solutions Yale St. [email protected] Abstract Pricing and revenue optimization, defined as the formulation and solution of tactical pricing decisions using constrained optimization, is becoming an increasingly popular subject to be taught at the MBA level. Perhaps.

Pricing and Revenue Management 8 The yield controllers necessitate up-to-date information on their external marketing environment and on their companies’ capabilities, resources and . With methods confirmed inside the MBA packages taught by the author at Columbia and Stanford Enterprise Schools, this book presents the important concepts of pricing and revenue optimization in a kind accessible to MBA school college students, MS school college students, and superior undergraduates. Finally, it is five star book. Pricing and Revenue Optimization fills the need for a rigorous yet accessible introduction to the field more commonly known as revenue management. The author presents key pricing decisions such as airline revenue management, markdown management, and customized pricing as constrained optimization problems. But, since pricing and revenue optimization has involved the use of sophisticated mathematical techniques, the topic has remained largely inaccessible to students and the typical manager. With methods proven in the MBA courses taught by the author at Columbia and Stanford Business Schools, this book presents the basic concepts of pricing and.

The author goes through various Pricing techniques and revenue optimization. The airline industry is really complex, even though they might use PRO, it is hard to make consistent revenues every year. If you want to understand the basic pricing and 4/5. "Pricing and Revenue Optimization is a much needed text in the quantitative field of yield management and dynamic pricing to improve business decisions. It is one of many increasingly important topics that have grown out of the disciplines of Operations Research and Management Science. The book offers a balanced presentation of theoretical /5(27).   "Pricing and Revenue Optimization is a much needed text in the quantitative field of yield management and dynamic pricing to improve business decisions. It is one of many increasingly important topics that have grown out of the disciplines of Operations Research and Management Science. The book offers a balanced presentation of theoretical /5(27). Pricing and Revenue Optimization written by Dr. Robert L. Phillips discusses the economics behind pricing optimization, how it is used as a corporate process, its relationship to supply constraints and how it is perceived by the consumer. In the book, pricing optimization is recognized as an important application for quantitative analysis and.